I enlisted the help of Luna Studio to help me create my new branding. For my new logo, we decided fairly quickly to use a feather. We chose a pheasant feather as a nod to the surroundings of Bridal Indulgence, which tucked away in the countryside is home to a number of pheasants. So watch out for them when you’re driving to Bridal Indulgence!
For the colours, we decided to bring in the shades of purples that are already in the boutique so everything would match nicely.
The day before the party, Tania from Hire Societies came to dress the shop front with wisteria – it looks absolutely beautiful. Embracing the feather theme, The Feather Balloon Company provided feather balloons with the new logo (which are currently still inflated!), Vanessa from Forever Cakes made the most delicious cupcakes and Claudia from Island Feather came along to put feathers in everyone’s hair – I’m still wearing mine now!
Friends, family, past Bridal Indulgence brides, new brides and suppliers came along to the party to see the new branding and collections and left with feathers in their hair and cupcakes in their hands! A big thank you to everyone who came along to the party.