What to Do When You’ve Fallen in Love with a Wedding Dress on Social Media
UPDATED: November 2025
With so many designers and bridal boutiques sharing their latest collections online, it’s no surprise that many brides-to-be find “the one” while scrolling through Instagram or Pinterest. Platforms like these have become virtual mood boards for wedding inspiration, helping brides picture their perfect day, and often, their perfect dress. You can explore even more ideas on our Bridal Indulgence Pinterest page, where we share the latest trends, dreamy details and real bride inspiration.
If you’ve spotted a gown that’s completely stolen your heart, here’s how to track it down, learn more about it and make sure it’s the right choice for your big day.
01. Save the photo
Start by saving the photo of the wedding dress that caught your eye. Whether it’s a sleek Watters design, an intricate lace gown by House of Flora or something completely new, having the image to hand makes it easier to show your bridal consultant exactly what you love.
Create a dedicated folder or Pinterest board to keep all your wedding dress inspiration in one place. This will help you see any patterns in what you’re drawn to, such as certain necklines, fabrics or silhouettes.
02. Research the designer
Once you have the photo saved, find out who created the gown. Identifying the designer is an exciting step that opens the door to a world of similar styles and collections. Visit the designer’s website or social media pages to explore their full range and see how their aesthetic aligns with your bridal vision.
If you can’t find the designer straight away, try using a reverse image search on Google or ask in bridal forums; someone may recognise the dress.
Alternatively, at Bridal Indulgence, we stock a carefully curated selection of designer wedding dresses from leading names such as Watters, Willowby, and House of Flora, so there’s a good chance we can help you find something similar if not the exact design.
03. Contact the designer or your local bridal boutique
Once you know who designed the dress, it’s time to get in touch. You can contact the designer directly or reach out to your local bridal boutique to see if they stock the label. If the gown isn’t available to try on, the boutique may be able to loan it in or suggest a similar design from the same collection.
When you contact the boutique, ask about availability, delivery timelines and pricing. It’s also helpful to share the photo when booking your appointment so your stylist can prepare a selection that fits your taste and budget. At Bridal Indulgence, we love helping brides bring their inspiration to life with personalised appointments and expert styling advice from Kerri and the team.
Owner, Kerri helping a bride find their dream dress.
04. Book your bridal appointment
Once you’ve found out where you can try the dress, it’s time to book your bridal appointment.
This is when the magic really happens. Seeing the gown in person allows you to experience the fabric, fit and detail up close. You’ll get a true sense of how it moves, how it photographs and, most importantly, how it makes you feel.
Even if it’s not the dress, trying it on can help your stylist understand what you love most so they can guide you towards the perfect gown for your wedding day.
05. Enjoy the journey
Falling in love with a wedding dress online is only the beginning. The journey from screen to boutique is a beautiful part of the wedding planning experience. Trust your instincts, stay open-minded and enjoy every moment of finding the wedding dress that makes you feel like the best version of yourself.
If you’ve fallen in love with one of the designer wedding dresses you’ve seen online, we’d love to help you find it. Book your bridal appointment at Bridal Indulgence in Farnham, Hampshire and let us bring your dream gown to life.
Our stunning Bridal Studio in Farnham.