Grace Loves Lace

Arriving this summer!

Unapologetically effortless. Undeniably beautiful.

We’re proud to welcome Grace Loves Lace to Bridal Indulgence – the cult Australian label known for reimagining bridalwear with soul, style, and substance. Think luxurious lace, buttery-soft fabrics, and silhouettes made to move, dance, and feel like you.

For the bride who dares to be different, Grace Loves Lace offers a refreshing alternative to tradition. Designed for comfort without compromise, these gowns are handcrafted with stretch lace and eco-conscious fabrics that feel as incredible as they look. Whether you’re dreaming of barefoot vows on a beach or an intimate countryside celebration, this is modern bridalwear designed to celebrate real women and real love stories.

Discover the collection exclusively at Bridal Indulgence – where every fitting is private, personal, and all about finding your dream dress.

If there is a particular gown you would like us to loan in from the Grace Loves Lace collection, please do get in touch and we can arrange this for you (NB there will be a shipping fee).

Price Range: £2,200-£2,600

Grace Loves Lace Goldie - £2,400 - arriving 25th July

Grace Loves Lace Grace - £2,400 - arriving 25th July

Grace Loves Lace Clo - £2,300 - arriving 25th July

Grace Loves Lace Maeve - £2,600 - coming soon!

Grace Loves Lace Joy - £2,300 - coming soon!

Grace Loves Lace Phoebe - £2,600 - coming soon!

The Story Behind Grace Loves Lace

Grace Loves Lace was founded by Megan Ziems in 2010 with a bold vision: to revolutionise the bridal industry by offering brides an alternative to traditional, restrictive gowns. Frustrated by the lack of comfortable, fashion-forward options, Megan set out to design wedding dresses that embodied authenticity, freedom, and modern femininity — without compromising on style or quality.

With a background in business and a strong creative eye, Megan built Grace Loves Lace on a foundation of ethical craftsmanship and effortless beauty. Handcrafted in Australia using luxurious stretch laces and sustainably sourced fabrics, each gown is designed to feel as incredible as it looks. The brand quickly became known for its signature silhouettes — unstructured, romantic, and unapologetically unique — resonating with brides seeking something different.

Today, Grace Loves Lace is a global leader in modern bridalwear, redefining what it means to be a bride. Loved for their comfort, individuality, and commitment to sustainability, Grace gowns celebrate women who want to look and feel like the most confident version of themselves — relaxed, radiant, and undeniably stylish.

The Grace Loves Lace Collection

Grace Loves Lace redefines bridal style with effortless elegance, ethical craftsmanship, and a distinctly modern spirit. Known for their signature stretch lace and relaxed silhouettes, these gowns are designed for the woman who wants to feel confident, comfortable, and completely herself on her wedding day. Brides can expect:

Laid-Back Luxury – With flattering silhouettes and soft, stretch fabrics, each gown is made to move with you, offering a flawless fit without the need for corsetry or structure.
Artisan Craftsmanship – Every Grace Loves Lace gown is handcrafted in Australia using ethically sourced materials and consciously chosen lace, silk, and trims.
Effortless Styling – From romantic off-the-shoulder gowns to minimalist slip dresses, the designs feel contemporary yet timeless, celebrating individuality and self-expression.

Whether you're planning an intimate elopement or a modern ceremony, Grace Loves Lace offers a gown that captures your unique style with ease and elegance.

Why Choose a Grace Loves Lace Dress?
A Grace Loves Lace gown is more than just beautiful – it’s a movement toward mindful bridal design. Here’s why brides around the world are saying “yes” to Grace:

Unmatched Comfort – The signature stretch lace and soft lining allow for effortless wear, letting you dance, move, and celebrate freely all day long.
Modern Romance – Grace Loves Lace offers something refreshingly different — gowns that feel fashion-forward while remaining beautifully feminine and unfussy.
Authentic Design – Every gown is designed with intention, combining Australian craftsmanship with a relaxed yet elevated aesthetic.
Ethical & Sustainable – With a commitment to sustainability, Grace Loves Lace is a leader in creating consciously crafted bridalwear without compromising on style.

Explore the Grace Loves Lace collection at Bridal Indulgence and fall in love with a wedding dress that feels like you.